Notable Openings This Weekend: The Conjuring, Red 2, R.I.P.D.
These are the types of weekends I hate to predict. It’s a bunch of ‘eh’ movies that could all tie for crying out loud! This is the one summer weekend that doesn’t have a massive name attached to it. But worst of all, we had a movie open this past Wednesday – Turbo. Damn you, Turbo! True to your name, you just couldn’t wait to open normally, could you! I hate predicting Wednesday openings on the weekend, but I guess that’s why I’m here. So let’s get into it…
Despite it’s obnoxious mid-week open, I actually think Turbo will hold over pretty nicely. It wasn’t marketed heavily all year, but the last month has been a massive push. It looks very kid-friendly, and enough time has passed on Despicable Me 2 and Monsters University. This will be a good kid draw.
Then we have the more adult fair: The Conjuring and Red 2. These two should be close, both putting together solid business. The time seems right for a random horror film to make some money as The Conjuring could get Mama type numbers from earlier this year ($28.4 mil). I’ve seen the Red 2 trailer everywhere, and those old farts are getting good crowd reactions. It should open a little better than the original’s $21.8 million.
The last film of note is Ryan Reynolds and Jeff Bridges in R.I.P.D., otherwise known as Men In Black with dead people. I’m sure this seemed like a good idea at the time, but I can best sum up R.I.P.D. like this: I’m writing this very late Thursday night, and there are only two reviews linked on Rotten Tomatoes…both negative. They are hiding this thing under every mattress possible. It’s going down in flames.
How will it all break down…
Ryan Reynolds will open #1, but it will be in animated form. I think the kids win the weekend with Red 2 and The Conjuring right on it’s heels for a solid, but boring box office weekend. R.I.P.D. doesn’t make the top 5.
TOP 5 BOX OFFICE PREDICTION
1) Turbo — $30 Million
2) Red 2 — $26 Million
3) The Conjuring — $25 Million
4) Despicable Me 2 — $23 Million
5) Grown Ups 2 — $19 Million