the news desk’s indie street cred is going through the roof …
It’s a weekend when new music is discovered. Whether it be by the record industry or insatiable music fans, The CMJ Music Marathon has the standard bearer for new music discovery since 1980.
To celebrate 2011’s CMJ Music Marathon, Another Reybee Production and SaveAlternative.com are joining forces Thursday and Friday for two days of exciting performances by some of the best new up-and-coming artists in music today. Taking place at The Bowery Electric (327 Bowery between Joey Ramone Pl & 3rd St., New York) in the East Village, the showcase is sponsored by Jeremiah Weed (the hard iced tea beverage). who will provide free Jeremiah Weed drinks both days from 3:00-4:00 p.m. and a free shot with a purchase of any beer from 4:00-7:00 p.m. Cover is free for those with CMJ badges or RSVP, or $3 without.
Featuring a wide array of music from the bluesy garage rock of Black Box Revelation to the lo-fi hoodie rock of Cold Fronts to the punch-drunk downtown rock of Reckless Sons to the indie rock/drum-and-bass of Brick+Mortar, the two-day event will undoubtedly be the destination for music fans and industry folks alike.
Schedule Note: The Photo Atlas will replace Jump Into the Gospel.
Check out Pop-Break’s Interview with Brick + Mortar …
ABOUT REYBEE PRODUCTIONS:
Established in 2004, Another Reybee Productions (www.reybee.com) was created by publicity veteran and nationally-published journalist Rey Roldan, whose client history 
serves almost as a venerable who’s who of music, including Britney Spears, Sting, Duran Duran, Supergrass, Yo Yo Ma, Buddy Guy, A Tribe Called Quest, among countless others that has peppered his 16 years in the music industry. Reybee’s current diverse roster covers the rock spectrum, from the ska (The English Beat, Less Than Jake) to indie rock (Yellowcard, Bayside, Black Taxi) to indie-pop (The Front Bottoms, He Is We) to laptop rap (MC Lars, Weerd Science) to dance rock (The Sounds, Electric Six, Hank & Cupcakes), to hardcore and punk (Title Fight, Polar Bear Club) to veteran punk legends (Hot Water Music, Samiam) to goth and synthpop (VNV Nation, IAMX, The Birthday Massacre).
Check out Pop-Break’s Interviews with The English Beat, Less Than Jake, Bayside and The Front Bottoms
ABOUT SAVE ALTERNATIVE:
Save Alternative is Part Internet Radio/Part FM Radio … but the complete spirit of “pirate” radio. S*ALT originated on the East Coast, but has since moved out to the Bay Area, Calif. Spending the past four years on the East Coast, they were instrumental in the development of the local artist community in New Jersey, New York, and Pennsylvania, helping to curate one of 
the most important music scenes in the U.S. The difference between S*ALT and other “Alternative” radio stations is the focus on emerging artists (national & international), with an extra-close eye on the local music community. With Alternative Radio becoming watered down and redundant (and far from real alternative), music discovery seems to be a forgotten platform. Because of this missing piece, S*ALT (basically, four guys) launched an online radio station, complete with smart phone applications to help make listening easier. Couple this with a presence on FM radio station KCNL/104.9 in the Bay Area (airing Saturday and Sunday nights from 8 p.m.-midnight)… and the community followed along. What was initially thought to be a “regional impact”, soon became local, national and international support and interest. Reaching over 15,000 listeners each week on its stream (not to mention the many thousands of FM listeners in the huge Bay Area region), S*ALT keeps a no-frills, no-ego approach to programming their radio station. It’s about the music, not the “personality”
Pop-Break.com worked with SaveAlternative.com earlier in the year when it operated out of the Jersey Shore as ShoreAlternative.com. Pop-Break.com worked with the site promoting their weekly shows at The Watermark in Asbury Park, N.J.Â
