Notable Openings This Weekend: August: Osage County, Her, The Legend of Hercules, Lone Survivor
It’s a whooooooooooooooooole plethora of stuff opening this weekend. I like to think of this as Meryl Streep, Hercules, Mark Wahlberg, and the iPhone from Her all walk into an arena for a Battle Royale!! While that all sounds well and good, I actually think you’re going to see a ton of holdovers in the top five this week. But let’s go ahead and analyze the shit of this weekend, and talk some box office!
Lone Survivor is the big kid at the school yard, starring Mark Wahlberg and three other guys who usually bomb at the box office (Ben Foster, Taylor Kitsch, Emile Hirsch). Seriously, where’s Ryan Reynolds? It’s a war survival movie based on a true story, but I’m just not feeling the buzz for this. It has a good chance to open #1 due to lack of competition, but it won’t bring in huge numbers.
Then we have Her. I’d love to sit here and tell you Her is going to open at $150 Million, but at under 2,000 screens…not going to happen. Her has been getting ridiculous buzz though, and I have seen a lot of marketing. Maybe it’s wishful thinking, but I think Her over performs and continues to build word of mouth.
The Legend of Hercules will be anything but a legend at the box office. Ohhhhhhhhhh, see what I did there? BOOM! Yeah, I haven’t seen a trailer for this, nobody cares, and isn’t Dwayne Johnson playing Hercules later this year? Good luck.
How Will It All Break Down…
Lone Survivor will open #1, but modestly. Her will be the only other new release to crack the top five.
TOP 5 BOX OFFICE PREDICTIONS
1) Lone Survivor — $17 Million
2) Frozen — $13.5 Million
3) The Wolf of Wall Street — $10 Million
4) Her — $9.5 Million
5) The Hobbit: The Desolation of Smaug — $9 Million