In the perpetually bustling environment of SXSW, where music lovers and industry insiders converge to discover the next big thing, the Bad Bad Hats stand out not just as performers but as storytellers, weaving narratives that are as relatable as they are compelling. The Minneapolis-based indie rock band has been creating waves for years and are known for their unique combination of upbeat songwriting and heartfelt delivery. Their “forthcoming fourth” self-titled album is scheduled for release this spring.
SXSW
Performing at multiple showcases at SXSW, the Bad Bad Hats are not strangers to the spotlight. Their journey has seen them share stages with a diverse range of artists, from The Beths and Hippo Campus to storied acts like The Front Bottoms, Third Eye Blind, and Michelle Branch. The latter found their sound so compelling that she included them in her 2022 headlining world tour. The band’s mix of youthful energy and seasoned storytelling is what has earned the Bad Bad Hats acclaim from fans, critics, and fellow artists alike.
Their performances at SXSW, included the Women That Rock, Don Giovanni, Music For Listeners, and PASTE showcases. Each one was a display of their growth and evolution as a band. The extra bonus for the many fans who were singing along with every song, were the quirky yet charming personal stories and observations from Kerry Alexander, the band’s lead singer, which served as an invitation into the less public world of the Bad Bad Hats. Fans were also treated to an opportunity to meet Kerry on the patio afterwards, take selfies and buy one of two versions of the “Bad Bad” hat merch to support the band’s tour.
The Album: A New Chapter
Scheduled for release on April 12 on Don Giovanni Records, the self-titled album Bad Bad Hats is a testament to the band’s journey. Described by the band as “a record made by three friends in a basement in Minnesota,” it embodies a scrappy, quirky, and fun spirit. The album builds on the musical threads exhibited on their previous records, echoing the uninhibited energy of “Psychic Reader” and the studio tinkering vibes of “Lightning Round,” yet carving out its own unique personality in the band’s catalog.
The inspiration behind the album springs from the band’s exploratory songwriting process, driven by their Patreon page’s “Song Club.” This monthly challenge of writing original songs based on different musical prompts has pushed the band out of their comfort zone, resulting in a creatively fruitful endeavor. Four tracks on the album were born out of this process, imbuing the record with an off-the-cuff energy that permeates all of its songs.
Lyrics and Themes: Beyond Love Songs
While love songs remain a staple of their repertoire, the Bad Bad Hats venture into new thematic territory with this album. Songs like “TPA,” inspired by lead singer Kerry Alexander’s time in Tampa, FL, showcase a cheeky dance vibe, while “Lime Green” and “Happy” delve into the dualities of being a musical artist—the cynicism towards defining success in the industry, balanced by the pure joy of creating music for the love of it.
The band’s 90s influences, from Letters to Cleo to Sheryl Crow, alongside the melody and hook-driven pop of the late 90s boy band era, shine through in their work. This blend of influences ensures that the Bad Bad Hats’ sound remains fresh yet familiar, nostalgic yet forward-looking.
Live Performances: Connecting with the Audience
The Bad Bad Hats view studio recording and live performance as distinct avenues of artistic expression. This separation allows for creative freedom in the studio and presents an exciting challenge in translating the songs to performing for an audience. Alexander’s anecdotes between songs, and the band’s approachable demeanor at shows, fosters a deep connection with their audience, making each performance a memorable experience.
Their live shows at SXSW were not just about showcasing their new album, but also about playing fan favorites like “Walkman” and “Detroit Basketball” from their 2021 album Walkman, as well as “Midway” and “Psychic Reader” from their 2015 album, Psychic Reader.
Looking Ahead: Beyond SXSW
Post-SXSW, the Bad Bad Hats will be bringing their new album to fans across the Midwest and East Coast through March, April and May, and, for the first time, the UK and Europe at the end of May and early June. Their excitement is palpable; both due to the release of this inspired album and as they forward to the opportunity of connecting with fans both old and new while on tour.
In a music landscape that is constantly evolving, the Bad Bad Hats have managed to stay true to their artistic vision, while embracing change. Their story is one of authenticity, creativity, and connection, elements that shine through in their music, their performances, and their relationship with their fans.
