Written by Heidi K. Schoderbek
Beyoncé’s latest advertisement for Levi’s, posted on Monday by the singer’s company, Parkwood Entertainment, has the Beyhive buzzing with theories about the singer’s upcoming “Act III” album.
The advertisement, titled “Chapter 04: The Denim Cowboy” features Beyonce as a pool shark rocking her exclusive collection with Levi’s. The music video-style ad is the fourth chapter and final ad to be released from Levi’s REIIMAGINE campaign with the singer.
“The Denim Cowboy” opens with the Texas-native riding into town on horseback, before weaving clips from the three previous chapters together. The REIIMAGINE campaign, launched in September 2024, features the BEYONCE X LEVI’S denim collection. Each chapter is a reinterpretation of classic Levi’s ads, including the notable “Launderette,” “Refrigerator,” and “Pool Shark” ads, originally released in the ‘80s and early ‘90s.
The music mogul’s denim collection isn’t the only thing her fans are buzzing about— fans say the final scene in the ad, which shows Beyonce riding away on a motorcycle, is a hint at what the genre of her “Act III” album might be. Fans speculate that the singer will take on rock & roll in the third album of her three-act project.
After tackling dance/house music in Act I: Renaissance, and country music in Act II: Cowboy Carter, fans are almost certain that Act III will be a rock album. The “YA YA” singer fueled the Beyhive’s theories by dressing as Tina Turner, Little Richard, Elvis, and Chuck Berry for her Cowboy Carter Tour visuals. Bey also dressed as rock legends Prince and Betty Davis for Halloween last year.
It’s clear that Queen Bey was taking inspiration from the Queen of Rock n’ Roll, Tina Turner, and the King of Pop, Michael Jackson, for her Cowboy Carter Tour outfits. Bey donned custom leather Schipparelli pants for her final show at Metlife Stadium, which fans say is very “Michael Jackson Bad era coded.” Ms. Carter also wore Tina Turner-inspired dresses at her tour stops in Paris and Atlanta.
One X (formerly Twitter) user said, “Beyonce got on a motorcycle and drove off in the end of that Levi commercial. Cowboy Carter officially over… Rock era getting teased?”
Beyonce wrapped up her Cowboy Carter Tour in Las Vegas last week (July 26) after hitting nine cities.
The BEYONCE X LEVI’S is available now on Beyonce’s official website.
