David Oliver: The Video Music Awards (VMAs)
The VMAs, like it or not, are often a defining piece of pop culture of the year. In what other venue could you have Taylor Swift and Kanye West formally making up be a highlight of the night? Or Taylor Swift and Nicki Minaj doing the same? Or having such “unscripted” moments as the Miley Cyrus and Nicki Minaj catfight, garnering a slew of memes and obviously, tweets.
Despite all the Twitter buzz, viewership dipped 3 million on MTV, according to Billboard. As with each year at the VMAs, the key entertainment value wasn’t the videos or music themselves, as much as people would like them to be. The VMAs are about celebrity and shock value, a reflection of what the entertainment world will be talking about the next day. This isn’t to say this is how people should or shouldn’t be gossiping, but a glimpse into greater societal questions.
Particularly Kanye’s presidential “announcement” — with Donald Trump still currently polling high just over a year ahead of the 2016 election, such celebrity is nothing to laugh off as farce. A bigger question looms: would they still film Keeping Up with the Kardashians from the White House?
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