Dark-Pop Artist HOLDN releases second single ‘LOSER’


Photo taken by Zach Foerst

The up-and-coming dark-pop artist HOLDN just released her second single, “LOSER” on Jan. 5 to celebrate her 23rd birthday. This track features the Long Island, New York-based rapper, Marcaux. Together, they prove that despite what others might call you, as long as you believe in your own worth and continue following your passions, there’s no way you’re a loser.

At the beginning of “LOSER,” you hear some eerie, distorted synth sounds and then HOLDN comes in with her soulful vocals singing the lyrics, “shot me down, fit me to the mold, but I’m breaking out, before I lose my soul.” These words and the sound of the song give off dark vibes, from the honest lyrics that explore serious issues to the haunting quality of HOLDN’s vocals.

The song picks up once it reaches the chorus, and this is where you hear the EDM and trap music beats. The chorus muses: “They told me I would be a loser/how did I grow to be so strong?”

Before you know it, Marcaux starts spitting verses about being a “loser with a winner’s mentality.” His words combat what it means to be a loser and show that ultimately, you’ll prove everyone wrong and come out on top.

The dark pop and rap sounds of this song as well as the EDM and trap music elements all work to appeal to a wider audience. This is definitely a sound that could easily make its way onto the charts.

Overall, “LOSER” is very relatable for listeners, as we’ve all felt like a loser from time to time. This song encourages us to find our inner strength and disregard the people who are trying to bring us down.

You can listen to HOLDN’s new single “LOSER” on Spotify here, or follow her on social media: Facebook | Instagram | Twitter

Feel free to find out more about HOLDN’s music by checking out The Pop Break’s interview that we did with her last March. You’ll be able to watch the music video for her first single, “Burn” and read all about her music. (The video for “Burn” is also below!)

Laura Curry is a Rutgers University graduate with a Bachelor’s Degree in Journalism and Media Studies. Interviewing bands and writing about music is her passion. She is a frequent concert-goer, whether they’re happening in New Brunswick basements, Asbury Park venues, concert halls in NYC and anywhere in between. Alternative rock is her go-to genre (i.e. Kings of Leon, Cage the Elephant, Foals, The Maine and lots more). When she isn’t writing for The Pop Break, she works at the North Brunswick Public Library, which offers plenty of Fantasy/Adventure novels to quench her love of reading. Additionally, she takes on creative projects from dream catchers and scrapbooks to paintings and jewelry making. She’s always happy to talk about her furry Maine Coon cat Austen and his knack for playing fetch and hide and seek. Just try not to ask about her next career move, because trust me, she’s working on it.